2-Scalable- able to be made bigger or smaller and still look good
3-memorable- impactful or easy to know its look
4-versatile- able to look good on a website, a shoe, a paper, ect
5-Relevant- related to what you provide
| Amazon has its name, and arrow from a to z for them having everything |
you can see a o and w for over watch and it has a very mecha look due to the game having mecha characters
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