Logo

1-simple- not too busy or complex
2-Scalable- able to be made bigger or smaller and still look good
3-memorable- impactful or easy to know its look
4-versatile- able to look good on a website, a shoe, a paper, ect
5-Relevant- related to what you provide

 Amazon has its name, and arrow from a to z for them having everything

 you can see a o and w for over watch and it has a very mecha look due to the game having mecha characters

 It has a roof that could be a hut